How Melrose River Club doubled revenue in one year with Delicious Digital

Client Profile:

Melrose River Club, a boutique riverfront hotel along the spring-fed San Marcos River, is a thoughtfully reimagined retreat just 30 minutes from Austin, Texas. Once a forgotten motor court, the property has been transformed into a lush, design-forward escape inspired by vintage Acapulco beach clubs, complete with modern indulgences like a champagne vending machine in the lobby. The 12-acre, adults-only property features three dozen upscale accommodations, including cabins with kitchenettes and chic shipping container casitas with private outdoor showers.

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The Challenge:

Melrose River Club wanted to build awareness in the competitive San Marcos hospitality market shortly after opening, where large chain hotels dominated visibility. While guests who discovered the property quickly became repeat visitors and strong advocates, awareness remained limited even within the local San Marcos and Texas State communities. The challenge was translating the magic of the on-property experience into a clear, compelling digital presence that reached new audiences and built confidence before arrival.

Our team saw an opportunity to create a focused, unified marketing approach that amplified Melrose River Club’s distinct identity and emotional appeal. The primary goal was to increase visibility and demand by telling a more intentional brand story, connecting with the right audiences, and positioning Melrose as the area’s go-to boutique riverfront escape.

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Focus:

• Increase brand awareness.
• Stand out from the competition and highlight differentiators.
• Drive traffic to the websites.
• Enhance resort reviews on popular travel websites.
• Generate growth in bookings and sales.

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The Solution:

Following the launch of the partnership, we developed a comprehensive digital marketing strategy designed to introduce Melrose River Club to a broader audience while preserving the intimacy and character that made the property so beloved by existing guests. The approach centered on translating the on-site experience into a cohesive digital presence that built awareness, inspired discovery, and converted interest into stays.

Paid media played a key role in expanding visibility, with thoughtfully crafted Meta and Google Ads strategies built around storytelling, movement, and experience rather than static promotion. Within Meta, we shifted the focus toward video-first content, supported by original footage captured and edited to highlight the river, accommodations, and social moments that define a stay at Melrose. Within Google Ads we broadened their reach and increased conversions by refining the keyword strategy to bid on keywords that our ideal guests would actually be searching. These efforts were paired with continuous performance monitoring and optimization to ensure efficiency and relevance across platforms.

To support discovery and conversion, we strengthened Melrose River Club’s foundation across critical booking channels. This included optimizing Google Business Profile and OTA listings, refining revenue management and special offer strategies, and developing targeted email campaigns to re-engage past guests while nurturing new audiences. Website enhancements, including SEO optimization and the design and creation of key missing pages, ensured the digital journey felt complete, intentional, and aligned with the brand.

Together, these efforts established a unified marketing ecosystem that elevated awareness, clarified positioning, and allowed Melrose River Club to compete confidently, proving that a well-defined story and strategic execution can outperform scale.