Influencer Content That Drove $11.8K in Direct Bookings

Client Profile:

Muy'Ono Resorts is a boutique collection of resorts in Belize. From beach resorts to jungle lodges to private islands, each resort is designed to provide a unique experience. Thatch Caye Resort is a private island with overwater bungalows.

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The Challenge:

As travel discovery increasingly shifts toward AI tools and creator-led platforms like TikTok and Instagram, many travelers now rely on influencer recommendations instead of traditional search. With the creator economy expected to reach $480 billion by 2027, partnerships with trusted digital voices have become essential to the booking journey. For Muy’Ono Resorts’ Thatch Caye, the challenge was to capitalize on this behavior by collaborating with creators whose audiences reflected their luxury, adventure, and sustainability positioning while driving meaningful growth in Instagram followers and engagement through authentic storytelling.

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Focus:

• Experience-led positioning: Present each property as an idyllic getaway that’s both aspirational and easily accessible for travelers from the U.S.
• Value optimization: Negotiate deliverables, budgets, and hosted stay details to maximize impact for both brand and creator
• Strategic scheduling: Time influencer visit to align with the resorts’ broader organic social calendar for increased reach
• End-to-end management: Oversee all logistics, including travel planning and shot lists, to ensure efficient production and on-brand content
• Impact measurement: Track engagement and booking conversions through custom promo codes and performance monitoring

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The Solution:

The partnership included a mix of stories, tagged content, and co-posted Reels across influencer accounts. During the stay, we tracked and reshared live story content, worked closely with the creators on captioning and post edits, coordinated collaborative publishing, and introduced a custom promotional code to attribute bookings directly to campaign performance.

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