How Turtle Island Resort Increased Room Revenue by 551% With Delicious Digital

Client Profile:

Turtle Island Resort, a stunning all-inclusive private island off the coast of Ambergris Caye, Belize, joined the Muy'Ono Resort Collection portfolio on May 16, 2023. This secluded resort is a 5-minute complimentary boat ride from San Pedro, Ambergris Caye, and offers island villas with personal plunge pools and an infinity-edge pool.

Muy'Ono Resorts is Belize's largest collection of resorts, offering private island, beach, and jungle accommodations to guests in the country’s top destinations. Sharing a commitment to sustainability and conservation, Turtle Island Resort boasts an on-site turtle refuge lagoon and a shared vision of preserving Belize for future generations.

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Challenge:

Turtle Island Resort wanted to establish strong brand awareness within the most popular market in Belize tourism. The resort had only been open a short time and had very little online presence. This made it difficult to instill confidence in potential guests. With the proliferation of digital platforms and the need to reach a wider audience, building a robust digital presence was crucial for Turtle Island Resort to compete in the competitive hospitality market.

Delicious Digital Marketing recognized the alignment of Turtle Island Resort's values with the Muy'Ono Resort Collection brand and target audience and recommended that the resort join the esteemed portfolio. Delicious Digital knew that Turtle Island Resort would benefit from Muy'Ono Resort Collection’s established Belize resort reputation, strong brand image, support, and substantial digital following while maintaining independence as a separate business entity.

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Solution:

With the completion of the strategic partnership, Delicious Digital developed a comprehensive marketing campaign to effectively announce the addition of the Turtle Island Resort under the Muy'Ono Resorts Collection. Recognizing the allure of Turtle Island's secluded location, just a five-minute complimentary boat ride from the vibrant San Pedro, the campaign aimed to introduce a new, popular destination under the Muy'Ono Resort Collection umbrella.

The marketing campaign strategy was carefully crafted to leverage various channels and maximize reach among target audiences. An engaging email newsletter was developed for guests who have stayed throughout the Muy'Ono Resorts portfolio and subscribers to generate excitement and interest in Turtle Island Resort. The newsletter showcased the unique offerings of the resort, emphasizing the ideal location, infinity-edge pool, and on-site turtle refuge lagoon.

Organic social media posts played a vital role in the campaign, with both Muy'Ono Resorts and Turtle Island Resort accounts sharing trendy videos and captivating picture collages of the resort. These posts seamlessly blended with users' feeds, capturing attention, and inspiring curiosity among the audience.

As part of the campaign, Turtle Island Resort was introduced through a website announcement on the newly redesigned Muy'Ono Resorts website, emphasizing its distinctive location and amenities. A press release and a dedicated blog post further amplified awareness, showcasing the resort's commitment to sustainability and marine conservation.

By leveraging the strengths of both the Muy'Ono Resorts brand and the digital marketing expertise of Delicious Digital Marketing, the partnership campaign successfully positioned Turtle Island Resort as an enticing addition to the Muy'Ono Resorts Collection. The combined efforts across email marketing, social media, website announcements, and digital branding have helped Turtle Island Resort establish a strong and captivating brand presence, attracting discerning travelers seeking an unforgettable private island experience in Belize.

The Focus:

• Increase resort brand awareness.
• Stand out from the competition and highlight differentiators.
• Drive traffic to the Muy'Ono Resorts and Turtle Island Resort websites.
• Boost social media followers and engagement.
• Enhance resort reviews on popular travel websites.
• Generate growth in bookings and sales.

The Results:

The launch of the comprehensive partnership campaign generated a significant surge in Turtle Island Resort’s web traffic, email engagement, social media engagement, and sales. Noteworthy results include:

• Social Media Results: The announcement reel on Turtle Island Resort's Instagram account garnered 919 views, 87 likes, and 23 shares within two days. This organic post outperformed any other post in the last 30 days, reaching 400 non-followers and growing Turtle Island Resorts' follower base by 9.9%.
• Website Results: Turtle Island Resort's website traffic increased by a staggering 360% after the launch, while Muy'Ono Resorts experienced a remarkable 390% increase in website traffic. The combined impact effectively drove curious visitors to explore the resort's offerings and book their island getaway.
• Newsletter Results: The campaign's email newsletter achieved significant engagement with 12,110 opens (44%), and 1,335 clicks (5%). This level of engagement showcases the campaign's effectiveness in capturing subscribers' interest and driving them to take action.
• Sales Results: In the first week, Turtle Island Resort saw a 343% increase in reservations, 551% in room revenue, and 16.8% in ADR compared to the previous weekly average. These numbers reflect the campaign's ability to entice and convert potential guests, ultimately driving substantial revenue growth for the resort.