How Fitzhugh Brewing Drove +39% YoY Revenue in a Competitive Market

Client Profile: 

Fitzhugh Brewing is a brewery and restaurant in Dripping Springs, Texas, just 30 minutes west of Austin. Since opening in October 2020, it has become a local favorite, offering a family-friendly atmosphere with a playground, indoor and outdoor seating, and private event spaces in the scenic Texas Hill Country.

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The Challenge: 

With a saturated craft beverage scene in Austin, Dripping Springs, and the Texas Hill Country, Fitzhugh Brewing needed to attract both locals and visitors while competing with well-established breweries and distilleries. As industry trends shifted and many craft breweries faced closures, the challenge was clear. Fitzhugh needed to maintain steady foot traffic, build brand awareness, and draw customers from Austin in a competitive market.

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Focus: 

• Increase brewery brand awareness in the greater Austin area
• Stand out from the competition and highlight differentiators
• Drive traffic to the Fitzhugh Brewing Google Business Profile and website
• Improve customer reviews and visibility on popular food and drink platforms
• Promote Fitzhugh Brewing's monthly events to engage and captivate patrons
• Generate growth in on-site sales and private event bookings

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"I own Fitzhugh Brewing, and we have been working with Delicious Digital for over a year now. They have been nothing but amazing. Everyone I have worked with has been so quick to respond, nice to work with, and very good at their job. We are very happy with this company and hope to continue working with them for a long time." - Kerbey Smith (Owner, Fitzhugh Brewing)

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The Solution: 

Delicious Digital implemented a multi-channel strategy designed to increase visibility, strengthen brand positioning, and convert awareness into on-site visits and private event bookings. By aligning local search optimization, paid media, and website improvements, a cohesive digital ecosystem was established to build measurable revenue growth.

The engagement began with a comprehensive optimization of the Google Business Profile to enhance local discoverability. Expanded category listings, activated event features, updated menus, and high-quality imagery better showcased the brewery’s experience. As a result, profile views increased by over 100% year over year, while engagement actions, including calls, clicks, menu views, and direction requests, rose by 22%.

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Google and Meta campaigns were segmented into three core audiences: private events, local Dripping Springs residents, and Austin-based visitors. Private event campaigns positioned Fitzhugh Brewing as a premier Hill Country venue, while local and Austin campaigns drove consistent taproom and restaurant traffic.

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Website titles, meta descriptions, and overall user flow were optimized to simplify menu exploration, event bookings, and visit planning. These enhancements, alongside paid media efforts, contributed to a 125% increase in website traffic year-over-year.

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Collectively, these initiatives delivered a 39% year-over-year revenue increase and strengthened Fitzhugh Brewing’s position within the competitive Central Texas craft beverage market.