Unlock the potential of Threads, an Instagram app, by Meta! Learn what it is, how to get started, its features compared to Twitter, & how it can benefit your brand.
Instagram is known for connecting the world through photos and video, but have you heard about its latest release and the newest Twitter rival, Threads? Meta's creators on the Instagram team aimed to take what the photo-sharing app does best and transform that into a positive and creative space to express ideas through text.
In this article, we will explore what exactly the Threads app is, how it integrates with Instagram, and the unique features that set it apart from Twitter. You'll also discover how to get started on the new app, customize your account, and engage with other users in real-time conversations.
Threads is a new text-based social media platform and companion to Instagram, the photo-sharing app bought by Meta over a decade ago. The Threads app was built by the Instagram team, for sharing real-time text updates and joining public conversations.
Bearing a striking resemblance to Twitter, the new app took the digital world by storm when it launched a day earlier than expected on July 5th and already hit #1 in Social Networking on the Apple App Store. Users log in using their Instagram account and posts can be up to 500 characters long and include links, photos, and videos up to 5 minutes in length.
According to a New York Times article, Mark Zuckerberg said, "I think there should be a public conversations app with over 1 billion people on it. Twitter has had the opportunity to do this but hasn't nailed it. Hopefully we will." He later announced on Threads that the platform received 10 million sign-ups in just seven hours. This includes a growing number of celebrities and brands like Jennifer Lopez, Shakira, Netflix, MLB, and Olivia Rodrigo. Users can access a Threads account directly from an Instagram page.
On Threads, users can post text-based content with up to 500 characters, including links, photos, and videos up to 5 minutes long. Posts can be easily shared to Instagram stories or shared as links on other platforms, allowing for broader reach and engagement. Threads provides a versatile space for users to share concise, timely, and engaging content in various formats. The goal is to start conversations or create “threads” where users can engage with each other on a deeper level.
Threads, also known as Meta's “Twitter killer,” has features that mimic Twitter, with a user interface design similar to Instagram's well-known navigation and icons. Users on both platforms can post primarily text-based messages to a feed, where other users can engage by liking, reposting, replying, and quoting.
Both Threads and Twitter allow users to post photos, videos, and links, supporting the creation of content threads and enabling users to organize related posts and participate in each other's conversations. Both of the social media platforms include safety features such as restricting responses, hiding specific words or phrases from feeds, or filtering replies to threads containing certain words.
One notable difference is that Threads does not feature a direct messaging function, unlike Twitter. Additionally, Twitter does not integrate with Instagram as Threads does. Users can directly access a user's Threads from their Instagram profile, and having an Instagram account is a requirement during sign-up. This seamless transition between the two platforms makes Threads particularly appealing for current Instagram users looking to join the conversation.
Threads, an Instagram app by Meta has significantly impacted the social media industry, providing brands with the potential to connect with Instagram users in new ways. With its real-time conversations and seamless integration with the popular photo-sharing platform, Threads offers a unique opportunity for engaging followers and building relationships.
However, it's important to consider the time and resources required to maintain a presence on Threads. While it presents exciting opportunities, brands should carefully assess their marketing resources and goals to determine if it's worth the investment. If you need assistance in developing an effective digital marketing strategy, contact Delicious Digital Marketing for expert guidance and support.