The Power of AI Marketing Tools: Top 6 Platforms & FAQs

Artificial intelligence (AI) is no longer a futuristic concept—it’s already here and has been for some time. While some may not realize it, we use AI daily, from Alexa and Siri to navigation apps and FYP social media feeds. But recent advancements and accessibilities in AI technology have opened up a whole new world of possibilities for digital marketers. In this blog, we’ll explore the benefits and frequently asked questions surrounding AI for marketing and list our favorite AI marketing tools that can help your marketing team automate daily tasks.

What is an AI Marketing Tool?

An AI marketing tool is a software application that uses artificial intelligence algorithms to automate and optimize various marketing processes, such as audience targeting, content creation, and performance analysis, to increase customer engagement and conversion rates. It enables marketers to leverage data-driven insights and predictive analytics to make smarter decisions and deliver more personalized and effective campaigns.

‍

6 AI Marketing Tools & Features:

1. ChatGPT

The release of ChatGPT sparked a new craze, causing many businesses to jump on board, either creating their own versions or integrating the Open AI platform into their strategy. ChatGPT is a language model that uses artificial intelligence to generate human-like responses to text-based inputs. It helps marketers with content ideation, blog post writing, outlining, data analysis, and more.

‍

‍

Some platforms that have implemented Open AI’s software include Snapchat, Slack, Quizlet, and Instacart. From customizable chat boxes and shopping assistance to generating and editing content, ChatGPT has quickly helped businesses automate marketing tasks. Learn about the pros and cons of ChatGPT for marketing here.

2. Grammarly

Grammarly is a robust cloud-based writing assistant that leverages AI to analyze and enhance writing, from identifying grammatical errors and suggesting alternative word choices to improving clarity and engagement. In addition, it offers seamless integration with popular platforms such as Gmail, Facebook, LinkedIn, and Chrome, making it easy to improve your writing across various digital marketing channels.

Recently, Grammarly introduced GrammarlyGO, an AI-powered tool that goes beyond mere recommendations for improvement. It can generate, edit, and shorten text based on your selected style, tone, voice, and contextual requirements. The software offers prompts such as "shorten it," "sound confident," and "make it assertive," making it effortless to improve your writing. To access this feature, highlight the text you want to rewrite and click the "Improve it" button. While unpaid users are limited to 100 monthly prompts, premium users can access up to 500.

‍

3. Canva

We all know Canva as a graphic design platform that allows users to create a wide range of visual content, including social media graphics, presentations, posters, and more. But did you know Canva's AI text generator, Magic Write, powered by OpenAI, swiftly transforms prompts into engaging content ideas, including blog outlines, social media captions, and lists, to name a few?

This AI marketing tool empowers creators to tweak the text on any Canva design, from generating eye-catching headlines to completing sentences or rephrasing information. While standard users can access 25 free queries, Canva Pro users are offered additional perks.

‍

‍

In addition, Canva's Text to Image is another noteworthy AI marketing feature. The platform not only helps users edit, filter, and crop images but also brings their creative visions to life by providing a simple prompt. Users can choose from various styles, including Watercolor, Neon, 3D, Photo, and more, making it easier to create stunning visuals that captivate their audience.

4. HubSpot

HubSpot is a comprehensive software that streamlines marketing efforts by generating leads, optimizing campaigns, and improving ROI. It leverages AI to automate processes and workflows such as social media management, email marketing, and CRM, providing a centralized dashboard to track performance across all channels. From creating leads to analyzing metrics, HubSpot offers a one-stop solution for all marketing needs. These tools provide a game-changing approach to marketing automation, making it easier for businesses to engage with their audience.

HubSpot recently unveiled two new AI-powered tools - Content Assistant and ChatSpot.ai - designed to help users save time and build stronger relationships with their audience. The Content Assistant assists teams in creating, ideating, and sharing content, such as generating blog titles based on products or services and even drafting entire outlines from those titles. On the other hand, ChatSpot.ai helps users complete various tasks, such as forecasting, reporting, prospecting, status updates, follow-up emails, and more. Automate everything from adding contacts to the CRM, creating personalized reports across all business sectors, and drafting custom emails for individual recipients.

‍

‍

5. Semrush

Semrush is an all-in-one platform that aims to improve online visibility and discover marketing insights. Various features help with everything from SEO ranking, PPC metrics, keyword research, content marketing, trends research, marketing insights, and campaign management. While most of these use AI, they also rolled out a more ChatGPT-style tool called SEO Writing Assistant, including the Rephraser tool.

‍

‍

SEO Writing Assistant analyzes texts and scores based on factors beyond just spelling and grammar. It detects the tone, SEO, clarity, redundancy, and originality, helping your brand ensure website content is optimized for visibility. Like GrammarlyGO, there is also a chance to improve your text. The Rephraser tool allows you to quickly Rephrase, Simplify, Expand, or Summarize your text for quick and easy revision and ideation.

6. Google Analytics 4

As a leading AI-powered marketing tool, Google Analytics 4 (GA4) empowers businesses to track and monitor website traffic, enhance their digital strategies, and gain valuable insights. With its AI capabilities, GA4 offers enhanced SEO tracking and analysis features. As a result, marketers can efficiently track keyword rankings, measure organic traffic, and identify opportunities for optimization.

‍

‍

Moreover, GA4 provides comprehensive data on user behavior, allowing businesses to understand their audience better and personalize experiences. It also offers advanced reporting and visualization tools, making it easier to interpret data and make data-driven decisions. If you're currently using Universal Analytics, make sure to check out our guide to migrating to GA4 by July 1 for a seamless transition and access to the full potential of this AI-driven marketing tool.

‍

FAQs:

1. What are the benefits of using AI marketing tools?

By using AI marketing tools, you can save time by optimizing processes and resources more efficiently and effectively. They can also provide personalized experiences that boost user engagement and robust reporting and analytics to inform better decision-making.

2. Will AI replace human marketers?

While AI can automate some tasks and improve efficiency, it cannot replace the creativity and intuition of human marketers. AI is a powerful tool that can augment marketing efforts, but it still requires human oversight and direction. Contact our team today if your brand wants to connect with human digital marketing experts.

3. How difficult is it to use AI?

The difficulty level of using AI depends on the specific tool or platform. Some are intuitive and user-friendly, while others may require more technical expertise. However, most AI marketing tools come with tutorials, customer support, and other resources to help users get started.

4. Are AI marketing tools free?

The cost of AI marketing tools varies depending on the platform, service, and subscription. For example, some offer free unlimited use, while others have a set limit on the number of free turns. Some may even require a paid subscription to access their features.

‍